Monthly Archives

November 2014

Creation 5
the ultimate DLNA app

By | Music Videos | No Comments

Creation 5 is 6 apps in one – the first media app to bring together the 6 key media features: Music, Video, Radio, Photos, Streaming, DLNA/AirPlay – all from the same stylish interface. No more switching apps!

Our app was originally developed for the Bang & Olufsen BeoSound 5 and Playmaker, and will automatically find any DLNA device on your network. You can watch your favourite movies on the Big Screen or play your music collection through your home stereo system – it’s a UPnP (Universal Plug & Play) media app! Available in 12 languages.

Here’s a closer look at Creation 5 on the iPhone:

Visit the App Store and download your free iPad app, here – download the free iPhone app here 

Creation 5 – full list of features:

Music
· Enjoy your music library in an easy-to-use, elegant interface
· Access your iTunes playlists, and easily create new playlists
· Enlarge your music collection with our ready-made playlists, new songs added every week!
· Use DLNA or AirPlay to enjoy your music through your stereo system
· Supports MP3, WMA, FLAC and AAC audio formats

Video
· Enjoy your movie and video collection on your mobile device or on the Big Screen using DLNA /AirPlay
· Find YouTube videoclips for any song in your collection, or any song playing on Net Radio or Rdio
· Download your favorite YouTube videos
· Create music video playlists
· Supports all popular video formats, without conversion

Radio
· 40,000 Net Radio stations to choose from – listen to London Capital Radio when you’re in Hong Kong!
· Like the song that’s playing? Buy it through iTunes with one tap
· Search for radio stations by the artist you want to hear, genre or location

Photos
· Sort images into albums, select favorites
· View on the Big Screen
· Share with your friends via email, SMS, Facebook or Twitter

Music Streaming Service – Rdio
· Over 20,000,000 songs – browse by artist, album, track or genre
· Use in ‘Radio Mode’ to generate never-ending playlists based on your first choice
· Free 15-day subscription when you sign up with Creation 5

DLNA
· Automatically finds and connects to any DLNA/ AirPlay device on the network
· Browse local content stored on a NAS, and sort it by artist, album, title or genre
· Create playlists from different servers
· Download music or videos stored on your NAS for offline playback

Compatible with the following brands supporting DLNA / AirPlay:
Bowers & Wilkins / Bang & Olufsen / Twonky / Sonos / Xbox / PlayStation and many more!

 

Selena Gomez – The Heart Wants What It Wants

By | Music Videos | No Comments

Selena Gomez has poured her heart out in an emotional music video for her new single The Heart Wants What It Wants. In an interview with Ryan Seacrest on Thursday she confirmed that the song and video was all about Justin Bieber. Normally a fairly private person, Selena has certainly put her heart on her sleeve with this heartbreaking visual. Get the tissues out.

(To watch this video in Creation 5, just tap here.)

In her interview with Ryan she explained a bit more about what she has been going through, “I think the biggest problem I had this year, even with [Justin], is identity… I was trying to figure out what I’m doing. It was the first time I was constantly being kicked down. I made some decisions that weren’t great. So did he. We went through that to only make us better.I think in a lot of ways,” she replied. “I’m just at peace now… I don’t know what the future holds – and that’s exactly what I say in the song.”

The title of the song is a line we are all familiar with. It originally comes from an 1862 Emily Dickinson letter (The Heart wants what it wants – or else it does not care) yet its reuse by Woody Allen is the most memorable. In a famous interview, back in 2001, when asked about his recently exposed scandalous relationship with girlfriend Mia Farrow’s daughter Soon-Yi, he told Time magazine, “The heart wants what it wants. There’s no logic to those things. You meet someone and you fall in love and that’s that.”

Justin Bieber has not officially responded to the video yet, but Selena said that he has seen it and had said it was “Beautiful”. Justin’s manager, Scooter Braun tweeted “@selenagomez brilliant!! #realpeople #realemotions”

The single comes from Selena’s album For You which is expected to be released November 24 via Hollywood Records.

David Guetta – Dangerous
ft Sam Martin

By | Music Videos | No Comments

David Guetta plays F1 racing driver in his latest high-octane music video for his new single Dangerous. Filmed at Spain’s Jerez circuit, with Guetta driving a Lotus E21, this epic 7 minute short film shows Guetta in a dramatic track showdown with actual F1 driver, Romain Grosjean.

(To watch the video in Creation 5, just tap here.)

As the stage is being set for the big race there is plenty of eye candy with both pit crews consisting of gorgeous, leggy models wearing all sorts of skin tight body suits and outrageously high heels. The video tells the bitter saga of rivalry between two racers – “There are no friends in Formula One” Guetta says during in the clip. After a hard fought race Guetta of course wins and starts spraying copious amounts of champagne, in the stands and later in a nightclub.

Dangerous is the 4th single to be lifted from Guetta’s upcoming sixth studio album Listen, slated for a November 24 release. Nicki Minaj, Sia and John Legend are just some of the many collaborators that will appear on the album. The song itself is a step away from Guetta’s normal style – it has an easy going vibe, steady percussion and Sam Martin’s great vocals. Guetta has also added a “Banging” remix so that he could play it in all his sets.

Guetta recently spoke to Billboard about the album : “The way that I’m making my album is ultra-traditional. I’m composing with piano, guitar, acoustic instruments, and then completely at the end when I had 100 songs, only then did I pick the best 15 or 18 and turn them into dance tracks. That’s a completely opposite process of what I used to do. It was a big challenge, but it was the right challenge.”

The Hobbit: The Battle of the Five Armies

By | Music Videos | No Comments

The final full-length trailer for the The Hobbit: The Battle of Five Armies has just been released and it’s epic! There’s fire and brimstone, there’s death and destruction and there’s some pretty intense war sequences, plus Benedict Cumberbatch’s dragon still hasn’t been slayed… The final chapter of Peter Jackson’s The Hobbit trilogy is just weeks away and this last trailer gives us a really good look at the film. Prepare for the defining moment of the Middle Earth legend…

(To watch this trailer in Creation 5, just tap here.)

In the trailer we see lots of new characters, in fact, it looks like virtually every character from the last two Hobbit films, plus plenty of the Lord of The Rings characters make an appearance in the final episode. All of these characters will come together for an epic 45-minute battle scene. It looks like Middle Earth is going to war, again.

The Battle of the Five Armies will see Smaug’s wrath explode upon the poor inhabitants of Lake-town, while the evil wizard, Sauron, who has returned to Middle-Earth, sends an army of Orcs and Wargs to attack the Lonely Mountain.

During a recent interview with USA today Peter Jackson commented: “The fate of Middle-earth is not really going to swing one way or the other [in this film]. But there’s a lot of characters we’ve introduced, and some of them we like and some of them who we feel empathy for are going to behave badly because they’re confronted with the ultimate test, which is massive wealth. And it brings out the worst in people.”

So, after 15 years and five previous films, Peter Jackson will say goodbye to J.R.R. Tolkien‘s world. We can’t wait for December 12 when the film hits cinema’s everywhere!

Carrie Underwood – Something in the Water

By | Music Videos | No Comments

Carrie Underwood has just released a spiritually drenched music video for Something in the Water that features a 16-member choir and 12 dancers. The stunningly beautiful dancing was choreographed by the So You Think You Can Dance star Travis Wall, who said the experience was ‘one-of-a-kind’ – “It was amazing working with her — I don’t think she ever worked with that many dancers, but she was super sweet. We were all freezing from dancing all day in the water, but the moment Carrie started singing — it was like the water warmed up, everyone relaxed and it all came together perfectly.”

(To watch the video in Creation 5, just tap here.)

The video was launched yesterday (November 6) just after the country superstar had performed the song at the Country Music Awards (CMAs) – which she was co-hosting with Brad Paisley. The video was directed by Raj Kapoor and sees the choir, the dancers and Carrie herself in the water for the duration of the 4-minute clip. “We took it in a direction that was probably not what most people would think,” Carrie commented. “We just made it joyful and happy and uplifting.”

Something in the Water is featured on Carrie’s next album – Greatest Hits: Decade #1 – which is due out on December 9. It seems incredible to think that its been 10 years since Carrie was crowned on American Idol – and since then she has had an incredible 18 Nº1 hits! This new song is so far performing better than any of her other hits, notching up 125,000 sales in the first week alone.

Last nights performance at the CMAs will probably be Carrie’s last for a while – already 3 months pregnant Carrie is expecting a boy in Spring next year!

Demi – the open-minded, open-hearted, free-spirited London DJ

By | Featured, Music

This week we are guided by Demi, a London based DJ with a free spirited approach to life and music, for our Sunday Sessions. Demi is a London born Greek Cypriot whose stylings are based largely on emotion, life and personal experiences alongside his passion and deep, unrequited love of music. He has worked and played all over the world, started his own label with a unique open-minded ethos, released his own tracks and follows his unknown path into undiscovered dimensions. We talked about life, music, anthropological intricacies and caught up on space travel and Space Ibiza of course…

How would you describe your music genre?
I really don’t subscribe to genres. I always had this issue of having to explain myself. The sets I deliver speak for themselves and people can make their own interpretation from what they hear. It’s unfortunately a consequence of the system of pigeon-holing. I just find it more natural to encompass different sounds and moods within a set, which is why I always insist on playing longer sets. I feel like I’m cheating otherwise, to be frank.

What is your inspiration?
Anything or anyone that can affect me emotionally inspires and spurs me on with my music; whether it is for performing or producing. For better or worse, I think people are inspiring. I think everything that exists around us is there for inspiration to be drawn from and it’s always been my emotional trigger when applied to music I make or play. 

sessions-demi-4

Recently I’ve had the most tragic news in my life which, I feel, has in its own bizarre way, brought out this intensity in my studio work which has made me execute and finish things a lot quicker. Channeling some of these negative issues or thoughts has in turn helped bring out a positive outcome and some sense of closure with the body of work I’m hoping to share soon to fans that continue to support me, and the general public.

Describe your ultimate, dream, fantasy, perfectly amazing Utopian gig!
Performing in space! It might be a bit tricky pulling off a running man move, what with the zero gravity factor, but Krumping, which I’ve been always fascinated by, which has had a major resurgence in recent years could go next level up there. Sounds in the outer orbit could be a lot of fun 🙂

How would you sum up your sound?
Performance wise, I am driven on stage to deliver something that is an extension of myself, which I only hope people can take something from when they go back to their own situations and lives.

Fundamentally there is always an emotional substance in my sound that is communicating a message to the people on the dance floor. Out of necessity it might even lack a groove at times. I fundamentally strive for a level of intensity and soul in whatever I am creating and this can be intense with something slow and subtle at 98bpm or something more aggressive at 128bpm. I love pretty much all the different candy in the jar 😉

With whom would be your ultimate collaboration?
For his musicianship and studio prowess then no question it would be PRINCE. For his studio wizardry, I would say Trentmoller.

Advice for a positive ‘onstage’ experience?
The 5 P’s of life – Preparation and planning prevents piss-pot performance. (Quote: Alex Sansford)

sessions-demi-3

What’s your favourite gig or event to date?
My first booking in Tokyo at the world famous Club Womb. It was a last minute announcement as a replacement for Desyn Masiello, who, at the time was unable to make the gig. He kindly recommended the promoters there to book me as I was also touring at the same time around Asia. There was little time to prepare for the gig itself and despite being deliriously jet-lagged, it was such an adrenalin-charged gig in an awesome space for music to be played. The magic can only happen when all the elements are aligned and it was the people that especially made my first gig there unforgettable. The Japanese are really up there with the best people you can play to and they have given me so much love and support over the years. Playing Tiga – Far From Home at the end of the night as the encore was probably the closest to a set bringing me to tears.

Where would you choose to play if you could spin the globe and point out a place?
An open space in the Galapagos Islands spring to mind. Animals and humans united!

Name a DJ you admire and why?
Danny Tenaglia. Quite simply, as far as DJ’s are concerned, there is no equal in my books. He still has the fire and energy of a 23 year old starting out and yet is still as savage and meticulous as ever with his selection. We often exchange a lot of music and ideas. His encyclopedic knowledge of music and attention to sound is still a huge influence on me, in terms of how I prepare and select my music, along with how I perform when I am on stage.

What were your musical influences growing up?
Predominantly Disco/Funk and old R&B made up the fabric of my music education via one of my uncles who loved his music and whose taste I always seemed to connect with. Shortly after, in my late teens, electronic music was exposed to me by friends at school. One fateful trip to Ibiza in 1997, when hearing Armand Van Helden spin 6 hours at Amnesia, blew my brains wide open. Hearing Daft Punk shortly after that and the likes of Sasha, Danny Tenaglia and John Digweed began to really mould all the different areas of my musical tastes together.

When will your EP be released?
My first solo-produced EP will be coming out in December on my vinyl label Eyetone Records

How does it work – do you sign acts or release individual tracks, what kind of sound are you looking for?
Mainly individual tracks at the moment. I don’t subscribe to the ‘you need to be in my gang’ if a record is going to be signed to Eyetone. I have a very relaxed and freeform kind of relationship with the artists. They can pursue their own interests outside of any contribution there maybe to Eyetone. I’m not interested in any sense of exclusivity or even inclusivity. The label is an open platform for all artists with a passion and desire to have a body of work that might have meaning for someone else too and that hopefully can be drawn on in years to come for this and the next generation of music enthusiasts and DJ’s. So if you don’t know me and I don’t know you, then you stand an equal chance when you send your demos in – JUST NO EDM! eyetonerecords@gmail.com

sessions-demi-5

What are your top five artists, bands or DJ’s right now?
Toro y Moi, Napoleon, MCDE – Motor City Drum Ensemble, Bob Moses, Ricardo Villalobos

Your most respected peer?
Francois Kervorkian

The hottest club in London?
Fabric

Hottest International club?
Warung in the South of Brasil – it’s hot and the hottest!

sessions-demi-2 sessions-demi-1

What are you doing on Sunday?
I’m looking forward to a long phone conversation with an old friend of mine who now lives in the Cayman Islands and runs a parasailing company, so his life is predominantly spent in the waters. He’s one of those few folk left in this world who still only communicates by phone and fax. It’s heartwarming holding these kind of friendships where time and distance really is irrelevant. If I can also squeeze a Sunday Roast in then it would be a fine Sunday indeed 🙂

DJ Demi chose our Sunday Sessions this week! Click here for the playlist.

Follow Demi on Soundcloud, Facebook and YouTube, or visit eyetonerecords.com

Free edits – Demi has made some great music available for all our readers, check it out here: https://soundcloud.com/demiofficialmusic/sets/edits-86


Don’t have Creation 5? Download it from the App Store!

iPhone iPad

The star-studded Victoria’s Secret Fashion Show

By | Featured, Luxury Life, Music

We’re counting the 30 days left until the next Victoria’s Secret Fashion Show, meanwhile we revisit last year’s brilliant show with performances from Fall Out Boy, A Great Big World, Neon Jungle and Taylor Swift. We’ve always been a fan of these fashion shows – lets face it, who wouldn’t want to see a gorgeous model on the runway with a bra worth 10 million dollars?

Click a video title to open it in Creation 5.

en-victoriasecret-1 en-victoriasecret-2

The very first fashion show, introduced by Stephanie Seymour, was held at the Plaza Hotel in New York City in August 1995. The shows are sponsored by and featuring Victoria’s Secret, a brand of lingerie and sleepwear for those of you who are not in the know. The show features some of the world’s leading fashion models such as current Victoria’s Secret Angels Adriana Lima, Alessandra Ambrosio, Doutzen Kroes, Behati Prinsloo, Candice Swanepoel, Lily Aldridge, Lindsay Ellingson and Karlie Kloss.

en-victoriasecret-3 en-victoriasecret-4 en-victoriasecret-5

Perhaps because it’s underwear and Pjs the seriousness that most fashion shows create is not present at all – it’s fun and light hearted and absolutely stunning, no mesmerising, to watch. You also get great live music from some of the world’s biggest stars – it’s the best shebang of the year.

en-victoriasecret-6 en-victoriasecret-7

The talk of the show is the Fantasy Bra. Normally, one model is chosen from the the Angels to wear a bejewelled bra that’s worth a fortune – the ‘ultimate holiday gift’. Prior to each show a renowned jewellery designer is contracted to craft the bra. If a buyer is not forthcoming, the bras are dismantled after a year. Heidi Klum and Adriana Lima have worn the Fantasy Bra in three different years. This year, for the first time, two fantasy bras have been created. They will be worn by Alessandra Ambrosio and Adriana Lima and are worth $2,000,000 each.

Put December 9 in your diary, because that’s when the 2014 show will air on CBS. Meanwhile, sit back relax and prepare to be entertained!

1:34 Fall Out Boy – My Songs Know What You Did In The Dark.
7:48 A Great Big World – Say Something
15:20 Needed to be; Miley Cyrus ft. French Montana – FU. But got clamed.. I’m really sorry..
25:36 Fall Out Boy – Phoenix
33:45 Neon Jungle – Trouble
39:50 Taylor Swift – I Knew You Were Trouble
44:35 Lady Gaga – Applause

Victoria’s Secret Fashion Show 2013 Full HD

And here’s the trailer for this year’s show:

The Victoria’s Secret Fashion Show Trailer 2014


Don’t have Creation 5? Download it from the App Store!

iPhone iPad

Lorde – Yellow Flicker Beat
(Hunger Games)

By | Music Videos | No Comments

Lorde has released her music video for Yellow Flicker Beat – it’s eerie and darker than her other videos but its got to be her most dynamic yet, we love it! Lorde, who turns 18 tomorrow (November 7) starts of chanting in a darkened room lit only by neon lights. From there we’re taken on a journey with Lorde dancing the whole way. The locations are diverse and her outfits, and dancing, quite sensational. Later on in the video she attends a glamourous 20’s style cocktail party – where she, of course, falls into a dark abyss.

(To watch the video in Creation 5, just tap here.)

The video was directed by Emily Kai Bok and Yellow Flicker Beat is the first single to be released from the soundtrack she has curated for The Hunger Games: Mockingjay Part I. The soundtrack will be released on November 17 and has contributions from Grace Jones, Kanye West, CHVRCHES, Charli XCX, Simon Le Bon, Ariana Grande, Major Lazer, The Chemical Brothers, Tove Lo, Q-Tip, Pusha T, Haim, Bat For Lashes, Miguel and more.

Lorde shared the audio for Yellow Flicker Beat back in September this year and wrote about the track on her Tumblr : “my attempt at getting inside [Katniss’] head.” Lorde appears on three more Mockingjay tracks which she fine-tuned on her tour bus after shows: “…I set up in this little bed office. I work from midnight until late on the soundtrack, singing into my computer, listening to demos and final mixes.”

The Hunger Games: Mockingjay Part I is in cinemas from November 21st.

Movie Soundtracks by Famous Musicians

By | Featured, Films, Music

Famous musicians often collaborate with movie directors to produce soundtracks for films. Here are some of the biggest success stories falling under this category, many of the tracks have become classic songs in their own right, and the composers even more famous for having written them.

The Lion King – Elton John

Tap title to view the trailer in Creation 5

en-moviesoundtracks-1 en-moviesoundtracks-2

Elton John wrote the music for the Disney animated movie The Lion King alongside Tim Rice and Hans Zimmer. There were many songs on the soundtrack which became timeless favourites for kids and adults alike such as Hakuna Matata, The Circle of Life and I Just Can’t Wait to be King to name the most famous. Thanks to the success of the soundtrack the movie was made into a Broadwa musical in 1997, one of the biggest musicals ever produced by Disney Theatrical winning a Tony Award in 1998 for Best Musical. It is Broadway’s fourth longest running show in history and the highest grossing Broadway production of all time, having grossed more than $1 billion. The show went on stage in nineteen locations worldwide, running for many years. The Broadway and West End versions are still running to date and there continues to be new show openings, for example in Switzerland starting in 2015.

Into the Wild – Eddy Vedder

en-moviesoundtracks-3 en-moviesoundtracks-4

Eddy Vedder, the lead singer of one of the most famous and longstanding Indie rock band’s, Pearl Jam, turned his hand to the soundtrack of Into The Wild (2007). This is the biographical tale of Christopher McCandless’ adventure (fantastically played by Emile Hirsch) across North America and his time spent in the wilderness of Alaska after giving up everything and giving away all his savings to charity. It’s a beautiful movie capturing the essence of this boy’s spirit and ultimately, loneliness. The soundtrack reflects his mental and physical journey during this stunning, captivating portrayal in this epic drama directed by Sean Penn. The song Guaranteed (Vedder) was nominated for Best Original Song at the Golden Globes. Eddie Vedder sings most of the original songs on the soundtrack, written by him, Michael Brook and Kaki King. Kristen Stewart also makes a musical appearance when she performs onstage in the film as her character Tracy Tatro in Tracy’s Song.

Despicable Me 2 – Pharrell Williams

en-moviesoundtracks-6 en-moviesoundtracks-5

The original music for the animated sequel Despicable Me 2 (2013), which some would say it is better than the first, was written by Pharrell Williams alongside Heitor Pereira. The most famous song to come out of this semi-superhero movie would be Happy (Pharrell) which reached Nº1 in the US, the UK (on three separate occasions), Canada, New Zealand and 20 other countries. Unfortunately for Pharrell he missed out on an Academy Award (for Best Original Song) to Let It Go from Frozen but hey, he sold over 10 million copies worldwide and he won the Critics Choice Movie Award for Best Song, so he’s got to be pretty Happy. The other original songs by the superstar were Scream, Just a Cloud Away, Fun Fun Fun and Despicable Me.

Quadrophenia – The Who

en-moviesoundtracks-8 en-moviesoundtracks-7

Quadrophenia (1979) is a cult classic based on the musical era that involved the battles between the Mods and Rockers. The backdrop for this movie is a bank holiday weekend in Brighton and the soundtrack was lovingly prepared and written by super band The Who. The movie was written loosely based on the Rock Opera Quadrophenia by The Who in 1973. The band also wrote the soundtrack to Tommy which unlike Quadrophenia (the film) was a musical. This movie brings you violence, arrests, sex, riots, depression, drugs a killer soundtrack and stars a young Sting, Ray Winstone, Toyah Wilcox, Timothy Spall, Leslie Ash and Phil Daniels.

Flash Gordon – Queen

en-moviesoundtracks-9 en-moviesoundtracks-10

Flash Gordon was the ninth studio album and first soundtrack written by Queen (the second being Highlander). Although the album only reached Nº1 in the UK charts, and 23 in the US, it has surpassed many other soundtracks for its affectivity and power of delivery. The movie, these days, seems dated, the effects are beyond retro, there’s some seriously questionable acting and costumes from a Priscilla Queen of the Dessert/Jean Paul Gaultier wardrobe, but, and this is a big but, it’s just a classic. Just lay back and think of Emperor Ming, Brian Blessed and a whole bucket of presumptuous, action packed, sultry, battle for galactic domination with an all-American attitude. The most famous song is the title song Flash. If it’s before your time let it be an oldie, but a goody, and give it a chance.

8 Mile – Eminem

en-moviesoundtracks-12 en-moviesoundtracks-11

8 Mile by Eminem received an Academy Award for best original song in 2002. This movie depicts a downtrodden young guy B Rabbit (who is apparently “not at all” Eminem despite having the same address, maternal and spousal problems as the man himself) living in a trailer with his alcoholic cougar of a mum and sister on the wrong side of the Detroit track, is a tumultuous tale of a man trying to develop himself as well as his talent in a destitute scenario. Faith, trust and the love for his innocent little sister, alongside a shed load of flair for writing and performing rap, provide Rabbit with enough to pursue his inner self and push on through and go for his “one shot”. The soundtrack, mainly provided by Eminem, is award winning, largely due to the lead single Lose Yourself, and perfectly complements the train of the movie’s psyche. The battles are a highlight of the film as well as the music and the all-star cast (Eminem, Brittany Murphy, Kim Basinger, Mekhi Phifer, Xzibit, Obie Trice…).

The Princess Bride – Mark Knopfler

en-moviesoundtracks-14 en-moviesoundtracks-13

The Princess Bride is an all time audience-age defying classic. This movie surpasses so many in its genre(s) with its wit, originality, humour, class, diversity and of course cast (see a very young Robin Wright, Fred Savage, Billy Crystal, Christopher Guest, Wallace Shawn and the late Andre The Giant for example). This is a one of a kind all-time must-see movie for both kids and adults with no special effects to speak of, except a giant and a six fingered man! Mark Knopfler (of Dire Straits fame) provided the perfect soundtrack for this swashbuckling, fairy tale-like, fantasy, adventure love story.


Don’t have Creation 5? Download it from the App Store!

iPhone iPad

Kendrick Lamar – i

By | Music Videos | No Comments

The most-discussed rap song of the past few months just got a music video! Kendrick Lamar released the official music video for his latest single i. On the face of it the video seems simple and happy with a one-nation-under-a-groove feel to it, exuding the same kind of uplifting energy that the song delivers. But there is so much more to it – as Kendrick dances his way through the city we see glimpses of discord and sadness: policemen accosting black men, a violent husband screaming at his wife and suicidal men in dingy looking kitchens. It’s a whole tapestry of emotions and shows how clever Lamar is at delivering a smart social commentary, even when he indulges his lighter side.

(To watch this video in Creation 5, just tap here.)

Speaking on New York’s Hot 97 recently, Lamar said: “I wrote a record for the homies that’s in the penitentiary right now, and I also wrote a record for these kids that come up to my shows with these slashes on they wrists, saying they don’t want to live no more,” he said.

Directed by Alexandre Moors & the Little Homies, the video embodies a really heavy message in the most positive way possible. Lamar leads a ‘dancing parade’ through the dark streets and dancing is not something he is known for. Lamar approaches the dancing like he approaches his music – he doesn’t care what anyone else is doing or what we think he should be doing, he just does it his way.

k02

“i” is the lead single off Lamar’s still-untitled third album and sound-wise everyone was surprised by the song – a cheerful anthem over an upbeat sample of the Isley Brothers’ That Lady. Ron Isley even makes a cameo appearance, driving Lamar through the city.