The super-trio of Rihanna, Kanye West and Paul McCartney premiered the video for FourFiveSeconds today (February 3). There is so much star power on the screen that they could afford to keep the visuals simple. The simple, artistic, beautifully photographed clip stresses performance over plot line. The black-and-white visual, directed by Inez & Vinoodh is very stripped down and minimalist – quite refreshing! The best part is when you get to see all three of the musical greats on the screen at the same time.
All three stars wear denim in the clip – with Rihanna wearing a vintage Sean John jacket that she called “fucking major”. In the ‘making of’ video she said “Kanye came up with the idea of just doing some real street, denim, all-American-type look. Denim never goes out of style. It’s classic, it’s iconic, just like the fucking Beatles.”
The style of the song is a complete departure for both Rihanna and West, although it does fit McCartney’s style. It has a folky, campfire vibe to it – Lanre Bakare of The Guardian called the song an “acoustic ballad”. Nora Crotty of Elle magazine described the single as an “ode to repenting in the morning for the foolish mistakes you made the night before”.
When sharing the video Rihanna announced that she will debut FourFiveSeconds live from the 57th annual Grammy Awards this Sunday (February 8), accompanied by West and McCartney.
(To watch the video in Creation 5, just tap here.)
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