Pharrell Williams has snagged the world-famous Japanese artist Takashi Murakami to create his new music video for It Girl. It’s a hyper-colourful tribute to video games and anime.
(To watch this video in Creation 5, just tap here.)
This new video is the latest collaboration between Pharrell and Murakami – Pharrell remixed Last Night, Good Night, the theme song to Murakami’s film Jellyfish Eyes. Directed by Mr. Fantasista Utamaro this visual is a refreshingly different approach compared to Pharrell’s other videos – although nothing can compete with the creativity and genius of the 24 hour Happy video.
The song is a relaxed and groovy track – one of the stand-out tracks from his solo album G I R L. Throughout the crazy, kaleidoscopic 5-minute clip there are plenty of nods to 80s video games and even a reimagined Mount Rushmore complete with a Pharrell head.
The video premiered on Tuesday 30 September on the The Today Show as well as on the Times Square billboard. It’s the 4th single to be taken from G I R L following Happy, Marilyn Monroe, and Come Get It Bae.
Pharrell has experienced so much success in the last few years – especially with his chart-busting track Happy, which has now become the UK’s most downloaded song of all time: “Most of this whole entire experience of Happy, I attribute to everyone else. When you talk about the success of the song in the UK and it being the most downloaded song, I’m totally honoured to be a part of it but I am very clear as to where the emphasis and the appreciation and the accolade should go – and that’s to the people.”
