Watch Michael Jackson’s new music video for ‘A Place With No Name’ which premiered on Twitter at midnight last night. It features rare behind-the-scenes and outtake footage shot during the production of Michael’s 1991 music video In the Closet. It is the first music video to premiere on Twitter – and arrived on Wednesday 10PM, EST – 3am Thursday in the UK. Lucky fans in New York City got to see the video on the huge Times Square screen at the same moment it launched on Twitter.
It’s time! The first ever premiere of “A Place With No Name” right now on Twitter #MJXSCAPE https://t.co/rRA0KJEBpg
— Michael Jackson (@michaeljackson) August 14, 2014
Click here to watch the video!
During his career Michael was always on the cutting edge of tech advancements, so the fact that he is the first person to have launched a music video on Twitter shows that he continues to set the pace of pop culture. Amazing.
The video is a beautiful short film directed by the award-winning director Samuel Bayer (Nirvana, Rolling Stones) and tells the story of a man who is enticed to a magical ‘place’ by a mysterious woman. This ‘place with no name’ is a utopian location where “no one is in fear” and “no people have pain”. The outtakes footage, that has been kept in the vault since 1992, combines perfectly with the new material.
The song may sound familiar to you because it is Michael’s re-envisioned version of the 1972 classic A Horse With No Name.
A Place with No Name is taken from the posthumous album Xscape which reached Nº1 in 52 countries. The first single from the album Love Never Felt So Good achieved 17 Nº1s and 67 top 5 positions around the world. The album is his 50th top 10 Billboard hit making Michael Jackson the first artist to ever have a Top 10 hit in each of 6 consecutive decades.
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