This could look like a list of Grammy awards winners, including one for lifetime achievement award, but no, its our top ten list of the mega stars of the music industry that are currently rocking the world of advertising…what better way for a brand to create a high impact buzz than to enlist the biggest names in the business as the ‘face’ of their product?
Celebrity casting is not a new phenomenon but with social media so strong the big brands need to stay ahead of the game and one-up man-ship is what they’re playing. Being the ‘face’ of a big brand name used to belong to your everyday model but these days the advertising world need high profile power players to promote their new products. Today’s faces are celebrity A-lister superstars and not only from the modelling and acting worlds but also the famous musicians of the world are turning their hand to posing in front of the camera in order to boost brand images.
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1. RIHANNA: The Barbadian beauty is no stranger to pouting for the camera and has appeared in next to nothing in many an ad. She is currently starring as not only the face of PUMA but has also been made Creative Director of the German sports brand. Puma originally planned to sponsor a female athlete but found “few [female] athletes with global appeal. Market research shows that Rihanna, although she’s not an athlete, is an icon for our main target group,” Puma Chief Executive Bjørn Gulden said during an interview. “She is putting strength to the brand in an era when we need it.”
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2. JENNIFER LOPEZ: Another A list superstar that has looked at a lens more times than she’s had hot dinners. Not only does JLo have her own labels to promote but she is currently the face of Kohls for their S/S collection this year. She released a few sneak peak photos on Instagram, the full shoot is not yet out.
3. KATY PERRY: Straight after smashing her performance at the Super Bowl a new Covergirl ad was released with her wearing different coloured wigs and accents. Katy is the face of Covergirl and claims that she considers make-up to be a “powerful creative avenue of self-expression”.
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4. LADY GAGA: For Shiseido’s 2015 campaign, Mother Monster is acting as both the photographer and model with the ads featuring 50 of the self-taken beauty shots adorning her Instagram. To kick off the New Year on a stylish note, the brand launched the photos and placed the ads in Japanese newspapers, and released the remaining four shortly after.
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5. JUSTIN BIEBER: The naughty pop star has been caught with his pants down many a time but now he is getting paid for it. His penchant for getting down to his Calvins has prompted them to formally make Bieber the face (and the rest) for Calvin Klein. Lucky us we will all be seeing even more of young Justin than ever.
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6. RITA ORA: The lovely Rita has flitted and flirted from one designer to another but that ad campaign she did for Cavalli with the Marilyn Monroe style platinum bob proved that music and fashion can deliver matches made in heaven.
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7. MILEY CYRUS: MAC Viva Glam has taken on the tongue-poking-twerker for the face of their latest ad campaign. The pop princess brings her massive following and her popsicle coloured lips as the spokesperson for MAC’s annual lipstick campaign.The young pop singer’s creations include a palette of bright pinks with a lipstick in Hot Pink (Amplified) and a Sparkling Pearl lipgloss and the shoot portrays her as scantily clad and sultry. For a change.
8. KANYE WEST: Not averse to taking to the ‘frow’ Kanye West is a dapper rapper and has always had a foot in the fashion door. He and his headliner reality TV wife Kim Kardashian are the faces of Balmain France S/S 2015 collection and their shoot is smoking hot.
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9. NICKI MINAJ: The Anaconda star’s first high fashion campaign is here; the S/S collection for Cavalli will incorporate the singer/rapper in their classic animal print. She delivers a touch of curvaceous class as well as a little Minaj edginess.
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10. JONI MITCHELL: Saint Laurent are going back to the 70’s and that notion just got more proof when they signed Joni Mitchell to be a face on their ad campaign for S/S 2015. The West Coast icon from back in the day shows that growing older gracefully is something to behold, also holding a guitar and a face that has seen the world from many angles.
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