Marina and The Diamonds goes femme fatal in her new Froot music video. This gorgeous retro visual is stuffed full of old Hollywood style and is a luxuriously hazy sight to behold. Directed by Chino Moya the video is reminiscent of Madonna’s Vogue – fashion aficionados will love it for the old school outfits alone!
Froot is the first single from Marina and the Diamonds upcoming third album of the same name and will be released on April 3, 2015. The last album was Electra Heart (2012), and it went straight to Nº1 on the UK charts as soon as it was released.
Marina Diamandis describes the new album as ‘reflective’. She recently spoke about her struggles with depression and how this affected the process of making the album: “It was almost like I had been burdened by something my whole life and then suddenly that went away… I can’t even describe how amazing it is… you suddenly realise why people are happy and why people enjoy things. I think I used to believe that being depressed was part of my personality or that I was born like that, but it’s quite shocking to realise that perhaps that isn’t the case.”
Diamandis continued: “I think this new album is much more reflective. It’s also centred around extremely different things; half of the album is about a relationship that I had to end. It’s not something I feel good about, and it’s not something I’d really addressed before in my songwriting. In pop music in general it’s always this spurned ex-lover type of thing, but this time it wasn’t that at all. It was more like the guilt that you have to deal with that comes from hurting someone else. It’s just as hard as being rejected or dumped.”
The album is now available for pre order on iTunes. Diamandis surprised her fans by posting the official track listing on Twitter a few days ago. Refreshingly, nearly all the titles are just one word:
“FROOT” Album Tracklist pic.twitter.com/IT8B1v5zoA
— Marina Diamandis (@MarinasDiamonds) November 9, 2014
