Madonna is the Queen of the Big Top in her lush, arresting video for Living for Love. It has a great throwback vibe as well, reminding us of her iconic Take a Bow video. It’s her best work in 10 years! We’ve lost count of how many times we’ve replayed this!
The stunning clip was directed by the French duo known as J.A.C.K. (Julien Choquart and Camille Hirigoyen) and edited by Danny B. Tull, who worked on 4 Minutes and many other Madonna videos.
For those who don’t like bullfighting there is a Nietzsche quote that ends the video: “Man is the cruelest animal. At tragedies, bullfights and crucifixions, he has felt best on earth and when he invented hell for himself that was his very heaven.” Funnily though, the German philosopher’s name is spelt wrong – someone on Madonna’s team should have caught this by now?
The video debuted exclusively on Snapchat – the first video ever to do so – but is now available on Madonna’s Youtube and Vevo accounts. Living for Love is the first single from Madonna’s highly anticipated Rebel Heart album, due out March 10. Several tracks from the album have been made available though after it fell victim to an early leak from a hacker who was eventually tracked down and arrested in Israel.
(To watch this video in Creation 5, just tap here.)
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