Gwen Stefani has just released her solo comeback single Baby Don’t Lie and the music video is a kaleidoscopic mix of funky shapes and loud colors, very trippy! The single was previewed on last night’s episode of The Voice before the music video was released. Directed by Sophie Miller and Weirdcore (Aphex Twin visuals), it’s best just to sit back, relax and surf on the neon pink and yellow waves with Gwen’s soothing lyrics to complete the dreamscape.
(To watch this video in Creation 5, just tap here.)
It might have been a boring video to make – think green screen – but it’s certainly not boring to watch! You see Stefani strutting down a morphing yellow road where a dance troupe join her and jazz things up a little more. The checkered angular mountains, the neon washes of pink and yellow and the strange dancing partners tell us that Stefani is definitely not on planet earth! The glitchy visuals are right on trend as well, glitch art is very fashionable these days (the aestheticization of digital or analog errors).
Stefani’s manager, Irving Azoff, said that the singer has been in Miami “recording new tracks” with Voice co-star Pharrell Williams. Interscope chairman John Janick commented to Billboard that Stefani is aiming for a December release date on her new solo album, the first since 2006’s The Sweet Escape.
Baby Don’t Lie was released through Mad Love/Interscope and features Benny Blanco, Ryan Tedder and Noel Zancanella as producers.