We’ve just been hit by a Sledgehammer and it felt pretty good! After weeks of waiting the American girl group, Fifth Harmony, have finally released a music video for their latest single. The girls enthusiasm is very infectious – and the song has to be one of the most joyful pop singles of the year.
(To watch the video in Creation 5, just tap here.)
The video is not quite as energetic as their Bo$$ music video but the girls – Ally Brooke, Normani Kordei, Lauren Jauregui, Camila Cabello and Dinah Jane – are obviously having a blast. Joining the 1990’s revival that has been in full swing for a while now, this video reminds us of the Spice Girls in their glory days. “It’s cool because we’ve never released a single that’s about love —a happy, cute love song,” Cabello told Billboard in a recent interview.
The 5 girls were brought together and mentored by Simon Cowell on the 2nd season of The X Factor USA in 2012, where they finished third. Following their time on the Fox talent show, Fifth Harmony signed a joint record deal with Cowell’s Syco label and LA Reid’s Epic.
The single is the second to be taken from their upcoming debut album Reflection, slated for a January 27, 2015 release.