Trey Songz invites you to explore his fantasies in his new interactive video for his chart-topping single Touchin, Lovin featuring Nicki Minaj. In a recent interview with Buzzfeed, Songz commented, “I have a personal connection with my fans and I wanted this interactive video to be a way for them to get a glimpse into my world and my fantasies in a new way.” The song incorporates Fuck You Tonight, written by The Notorious B.I.G, Daron Jones, Sean Combs and R. Kelly.
(To watch this video in Creation 5, just tap here.)
Last week the R&B star, who is currently on tour with Chris Brown and Tyga, dropped this video for his hit single. Directed by Jason Zada, the interactive version of the video opens with the caption “To Explore Trey’s Fantasies,” and at different points in the video fans can choose different options for Songz, giving each viewer a tailored video-viewing.
Before the video is over Nicki Minaj appears on a throne, just to remind everyone that she reigns as the Queen of Rap. Her last collaboration with Songz was Bottoms Up in 2010.
Two interactive videos have been released in the last two weeks, this one and Coldplay’s Ink, which has 300 possible outcomes. It seems that these choose-your-own-adventure formats are becoming all the rage but actually they have been around for the last 10 years. It’s quite surprising really that in this digital age these interactive video formats have not taken over completely.
Touchin, Lovin is track 4 on Songz’s sixth studio album Trigga, which was released for streaming on June 24, along with the full album on MTV’s website.
To get the full interactive experience of this video visit Trey Songz’s website.
