Taylor Swift has unveiled the lead single from her upcoming album – Shake it Off. It’s bobby, poppy and sure-to-be-a-hit! We love it! It’s all about ignoring the haters and staying true to yourself.
The track is the lead single from her “very first, documented, official pop album”, and it’s titled 1989. The title of the album is from the year Taylor was born and the inspiration from the late-80’s pop music.
“I’ve been working on a new album for two years,” Taylor said during Monday night’s (August 18) webcast. “I like to work on albums for two years, because I feel like two years gives you enough time to grow and change … This is a bit of a rebirth for me. I woke up every single day that I was recording this record not wanting, but needing to make a new style of music that I had never made before.” Taylor said of the album “it’s the most sonically cohesive album I’ve ever made.”
Shake it Off was made in collaboration with Max Martin and Shellback. The music video premiered on Monday night and now, not even 24 hours later, it has close to 4 million views. Hardly surprising really when you consider that Taylor Swift IS the biggest selling artist of all time. Her last 4 albums gained 7 Grammy awards and she has sold more than 100 million copies worldwide.
The video is directed by Mark Romanek, someone that Taylor has always wanted to work with, and it features a myriad of brilliant dancers with Taylor joining in. Mark agreed to shoot the video after listening to the song just once.
Taylor performed the song live at the top of the Empire State Building (above image). “To be honest with you, it’s kind of scary up here,” she first said whilst atop the Empire State Building. “I have a new song I’m going to play you in 30 seconds. The idea [behind the song is] that I’ve had to learn a pretty tough lesson in the last couple of years: People can say what they want about us, at any time … and we cannot control that. The only thing we can control is our reaction to it. I figure we have two options: We can let it change you … option two is you just shake it off.”
The new album 1989 is available now for pre-order and will officially be released on October 27, 2014.
