Maroon 5 crash real weddings in their new Sugar video and it’s wonderful! The band announces their intentions at the beginning of the clip: “It’s December 6th, 2014. We’re going to drive across L.A. and hit every wedding we possibly can.” They drive off in a couple of gorgeous convertible Cadillacs to complete their mission.
(To watch this video in Creation 5, just tap here.)
Frontman Adam Levine was blown away by the band’s marital tour de force. “It was an out of body experience,” he said. “I had no idea I would be affected by the overwhelming reactions we received from the couples and guests. Being able to create an unforgettable experience for several people was the highlight of it all.”
Levine told Entertainment Tonight that it was “stressful to arrange all of it” but the brides and grooms were certainly shocked that the band had crashed their weddings. “It was a lot of fun. It felt good to kind of surprise these people and make them happy. Happy that they liked our band too. It would have been a total disaster [if not]!”
Wedding Crashers director David Dobkin helmed the clip who is an old friend of Levine’s. They had been planning to collaborate for years. “It was one of the great experiences of my career making the Sugar video with Adam and the boys,” he said. “Literally lightning in a bottle. Adam and I are old friends and have been talking about doing something together for over a decade…. Plus, it’s very meaningful because the band was in New York 10 years ago and attended the original Wedding Crashers premiere.”
Sugar is the 3rd single from Maroon 5’s fifth studio album V, following Maps and Animals. V came in at Nº 4 on on Rolling Stone’s list of the Year’s 20 Best Pop Albums.
The video was uploaded to Vevo yesterday (January 14) and it has already notched up 2.7 million views in under 24 hours! The video will make its TV debut Saturday, January 17 at 9 a.m. on VH1’s Top 20 Countdown.
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