Classic rock firepower, searing guitar riffs and high-flying vocals – Florence + the Machine is back! What Kind of Man, the first single from their new album, now has a cinematic visual. A full chorus of back up singers brings extra drama to the track which is about the dangers of love and sex with the wrong kind of man.
The video matches the storyline perfectly – be warned, there’s plenty of disturbing images like full on car crashes and scenes with circling men. There’s nothing vulgar – Florence is too subtle for that – but the message certainly gets across.
The new album, How Big How Blue How Beautiful, is the first since 2011’s Ceremonials and release is set for June 1st in the UK via Island Records and June 2nd in the US via Republic Records. Ceremonials focussed on water, death and escapism whilst the new album theme’s are more in the here and now. Florence said: “The new album became about trying to learn how to live, and how to love in the world rather than trying to escape from it, which is frightening because I’m not hiding behind anything but it felt like something I had to do.”
(To watch this video in Creation 5, just tap here.)
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