Ed Sheeran and Rudiemntal premiered a cinematic new video for Bloodstream, specially for the 2015 YouTube Music Awards which were presented yesterday (March 23). The song features the English four-membered band Rudimental, who seem to be collaborating with all the greats lately.
The gripping music video, directed by Emil Nava, follows the Goodfellas actor Ray Liotta as he plays a drunken, washed-up frontman of fictional hair-metal group Black Glove. He appears to have it all—money, lots of awards, fame, big house and women—but he’s still miserable and lonely. He tries to drown his pain with alcohol and lots of sex, but it’s not enough…
We’ve gotta say, Ed Sheeran is really going from good to great with each new release, and to think it all started with a YouTube upload.
To watch this video in Creation 5, just tap here.
The 2015 YouTube Music Awards are presented below in full. You’ll find a ‘behind the scenes’ clip in this playlist, in which you can see the making of Bloodstream.
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