Guns N’ Roses’ massive rock hits do lend themselves easily to all sorts of cover versions, but this cover of Welcome to the Jungle by folk singer Novo Amor is probably the least like a Guns N’ Roses song that we’ve ever heard. Very cool music video though.
(To watch this video in Creation 5, just tap here.)
This new advert for AXE Black (Lynx Black in the UK) aims for “high-octane and opulent visual aesthetic to highlight a life of excess as juxtaposition to Novo Amor’s unexpected and uniquely ‘quiet’ take on the traditionally loud sounds of a band known for extreme excess”.
Amor said: “Welcome to the Jungle is one of those legendary songs that many people around the world have grown up with – it’s a pop culture phenomenon. When you hear it, it grabs you by the collar and doesn’t let go. But that’s not the only reason it’s a powerful song. So, I was excited when Lynx approached me with this opportunity to put my own unique stamp on it.”
Global vice-president for Lynx at Unilever Tomas Marcenaro said: “Not only does Lynx Black represent a significant new tone and grooming line for the brand, it also marks new territory in the way we are engaging our fans. Lynx has a long history in the music space – something our guys and girls are passionate about – so we’re excited to partner with such incredible talent and present our first full music video.”
