Reggae legend Bob Marley is to become the face of the world’s first global marijuana brand called Marley Natural. The late singer’s family are launching a range of cannabis, topicals and accessories, that will go on sale in the US (in states where it is legal) at the end of next year and in all probability will expand globally later. The products will include some of Marley’s favourite “heirloom cannabis strains” and the brand identity will reflect Marley’s belief in the healing power of cannabis.
Marley’s daughter Cedella said “My dad would be so happy to see people understanding the healing power of the herb. Marley Natural is an authentic way to honour his legacy by adding his voice to the conversation about cannabis and helping end the social harms caused by prohibition.”
Wife Rita Marley added: “My husband believed ‘the herb’ was a natural and positive part of life, and he felt it was important to the world. He looked forward to this day.”
Marley Natural is being created with the help of private equity firm Privateer Holdings. Their chief executive Brendan Kennedy commented: “Bob was someone who, in many ways, helped start the movement to end cannabis prohibition 50 years ago. It was just a natural fit between Bob Marley and this product. You know if you were to look for the most famous human being who ever walked the face of the earth related to cannabis, it would be Bob Marley.”
As the promotional video said – “Make way for a positive day”. 🙂
Family Reflections on Bob Marley and “The Herb”
