American Rapper Hoodie Allen and British pop superstar Ed Sheeran are silly superheroes in their new music video for All About It. You get to see Ed rapping and Hoodie singing the hook! “The All About It video was definitely one of my favorite videos to shoot,” Hoodie told BuzzFeed News recently, “because I got to hang out with my friend, and act silly and outrageous in costumes.”
(To watch the video in Creation 5, just tap here.)
In this fantastic collaboration the pair trade off verses while name-dropping Drake, Yeezus and a lot more! It’s a great change to see Ed Sheeran stepping away from his romantic, confessional songs. Both of the artists wanted this collaboration to be fun. Hoodie told BuzzFeed: “We decided early on we didn’t want there to be a normal set storyline,” he said. “It was way more fun to show the fans a different side of our personalities, and I knew if they saw us having fun then the result on the screen would match the energy of the song!”
Last month, Hoodie released his debut album People Keep Talking. Taking on all the marketing himself he has so far done an excellent job of promoting his independent record. The majority of tracks on the album have a pro music video or a high quality audio stream. This latest single from the outstanding new album is definitely our favourite – with Hoodie’s incredible vocals and Ed Sheeran rapping – it will be on repeat for ages!
Yesterday (November 3) Hoodie and Ed got together to release the clip – below is Ed’s tweet:
I did a song and video with @HoodieAllen, I’m actually in this one – https://t.co/DbABeT3j3M
— Ed Sheeran (@edsheeran) November 3, 2014
