Jack White is a sharply dressed bar hound in his new art deco-styled music video for Would You Fight for My Love?
(To watch this video in Creation 5, just tap here.)
The clip was directed by Robert Hales and written by both Hales and White. According to the press release the whole video was “conceptualized, produced and shot within a 24-hour period,” and filmed in 6 hours at the historic Cruise Room at the Oxford Hotel in Denver.
With a slick new haircut and a classic blue suit, the dapper-looking singer sits alone at a bar fidgeting with a drink (“It’s not enough that I love you / There’s all these things I have to prove to you”). He sings about his frustrations of feeling like a ghost and wondering why he can’t be loved back. He tries to avoid eye contact with the mysterious female that appears throughout the clip. Only the jukebox and an old-school microphone provide some solace for the troubled rocker.
The song comes from White’s chart-topping album Lazaretto, released in June this year on his Third Man Records label through Columbia. The album shot straight to Nº1 on the Billboard 200, selling 138,000 copies its first week, of which 40,000 were vinyl – the biggest selling record since Nielsen SoundScan started tracking record sales in 1991.
Jack White is currently on tour in North America and is heading to Europe and the UK in November.
