Azealia Banks is definitely back in the game with her state-of-the-art new music video for Wallace. The song is from her 2014 debut album, Broke With Expensive Taste, which she will be performing in the summer at a series of festivals. The tempo and style of the song matches the trippy visuals perfectly. Directed by Nick Ace and Rob Soucy, they worked closely alongside Banks and producer Collins to bring this interactive concept to life.
As long as you have a webcam, you are able to jump right in there with her and guide her movements as she sings. The clip works exclusively on the Google Chrome browser and is available on her website. Once redirected to her site, all you have to do is click “Allow’’ for your webcam to be activated and then at some point you will actually be in her video. There’s also a cool ‘Lyrics’ tab on the left that you can click and the words fall down the screen like rain as she’s singing them.
You can share your experience online with the hashtag #WallaceVideo
Azealia comments on her own experience of ’the making of’; “Working side by side with this incredible team of tech-creatives was a truly unique and enjoyable experience, and I’m thrilled to be part of a potentially groundbreaking new ‘norm’ in the future of making music videos.”
“I’m such a huge fan of technology and creative new ways of interacting and engaging with fans, so this collaboration was perfect for me. Music videos are as much of an art form as the music itself. The more I can push myself in my creative endeavours, the better.”
Visit Banks’ website and have a go! Azealia Banks – Wallace
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